Which values and services lie at the heart of the Baloise brand?

What ambition drives the Baloise brand?

Baloise wants to be the first choice for all those who wish to feel simply safe. Our customers should always have peace of mind and a sense of reassurance and safety. We want our customers to feel completely safe with Baloise at their side as a reliable partner. This means that we have to consistently align our services and products to the needs of our customers.

What is the brand promise?

The Baloise brand stands for safety, simplicity and partnership. Safety is the core promise and provides the foundation for every benefit, every service and every product. Simplicity expresses our ambition to offer an outstanding customer experience with simple products, easy processes and clear communication. Partnership is one of our biggest emotional strengths. It is based on appreciation and value creation. We nurture and strengthen our relationships with all our stakeholder groups. Peace of mind made easy – we are a reliable partner for our customers and we always focus on their needs.

Portrait Daniel Zangger

Your Local Guide

Daniel Zangger

joined the Baloise Group in 2008. Since 2014 he has been responsible for branding as part of the Corporate Communications team.

Graphic Brand Identity Baloise Group

How does the brand want to be perceived?

Our brand personality defines how Baloise acts and communicates: reliable, easy to interact with and caring. We are competent and steadfast and act with quiet confidence and honesty. This makes us a reliable partner who is there for our customers when they need us. We communicate clearly and respond quickly to our stakeholder groups. We take a direct approach and always try to make things easier. As a committed partner we want to understand the needs of our customers and work to find suitable solutions.

«In a nutshell»

We make it simple to feel safe – as a reliable partner, who’s easy to interact with and truly cares.

The journey continues

Target customer

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