Business model, strategic focus and key figures of the Basler Versicherungen in Germany.

Business model

The Basler Versicherungen companies develop and distribute flexible and customised life and non-life products, with a particular focus on private customers and small and medium-sized businesses. Our corporate philosophy is based on a passion for excellence, tailor-made solutions that we develop while focusing firmly on market requirements and a mission to provide top-quality service for distribution partners and customers. Basler concentrates its activities on clearly defined target segments.

Customers have come to associate Basler with reliability, strong relationships and a high standard of service that is improving all the time thanks to ongoing IT modernisation and the use of digital technology.

Basler Germany employs 1,986 people.

Portrait Jürg Schiltknecht

Your Local Guide

Jürg Schiltknecht

has held the position as CEO of the Corporate Division Germany since May 2015.


Strategic focus

The Basler Versicherungen companies focus on profitable business lines in product segments where they are strongly positioned, and on optimising their processes and services.

Basler’s activities are geared towards positioning the company in the German market so as to achieve lasting success as an agile company that focuses closely on distribution partners and generates profitable growth. Becoming the provider of choice for our distribution partners is the key to this growth and the guiding principle that reflects our strategy.

Ultimately, the aim is for all projects to contribute towards making distribution partners more willing to recommend Basler and to cementing existing business relationships on a sustainable basis. Our own surveys as well as various market research studies regularly measure satisfaction and willingness to recommend us.

Key figures

Graphic Distribution channels and Competitive position
Grafik Geschäftsvolumen, EBIT, Deckungskapitel Lebengeschäft, Schaden-Kosten-Quote Nichtleben

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