Business model, strategic focus and key figures of the Basler Switzerland.

Business model

Basler Insurance and Baloise Bank SoBa operate in tandem as specialised financial services providers, offering a combination of insurance and banking. In Switzerland they are active in life insurance, non-life business and banking, where they develop and sell customised insurance, wealth-building and pension solutions for private and corporate clients.

By successfully pursuing its target customer management policies and drawing on the expertise and motivation of its staff in Switzerland, Basler occupies a leading position in an attractive insurance market. It is the largest entity in the Group. The domestic market generates roughly half of the Baloise Group’s total revenue.

Basler Switzerland employs 3,621 people (incl. Group functions). 

Portrait Michael Müller

Your Local Guide

Michael Müller

has held the position as CEO of the Corporate Division Switzerland since March 2011.


Strategic focus

Basler Switzerland places safety and security right at the heart of the services that it offers. It has positioned itself as an insurer and bank that provides smart prevention to ensure that claims do not arise in the first place. If a loss or damage does occur, Basler helps its customers to deal with the situation and supports them by rendering innovative supplementary services. In a world of complexities, we create the necessary simplicity, which is characteristic for our interaction with the customer.

The Company’s core business of insurance, pensions and investments is also guided by this principle – whether in terms of product design, advisory services or claims settlement. In order to ensure that these services deliver maximum client satisfaction, Basler is constantly refining the key online and offline touchpoints for its customers.

Graphic Trademarks Basler Versicherungen

Key figures

Graphic Distribution channels and Competitive position
Graphic Business Volume, EBIT, Actuarial reserves life insurance business, Combined ratio non-life

The journey continues


Business model and strategic focus of the Basler Versicherungen in Germany.

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Business model and strategic focus of the Baloise Insurance Belgium.

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Business model and strategic focus of the Bâloise Assurances Luxembourg.

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