Who we are

Who we are

Who is the Baloise Group?

What is the Baloise Group?

The Baloise Group is a European provider of insurance and pension solutions and is based in Basel, Switzerland. In Switzerland we also operate as a specialised financial services provider, offering a combination of insurance and banking services. Other markets in which we maintain a presence are Germany, Belgium and Luxembourg. We distribute our products through our own sales network as well as brokers and other partners. We use our competence centre in Luxembourg to run our business in innovative pension products for private customers throughout Europe. Bâloise Holding Ltd shares are listed on the SIX Swiss Exchange 

And what does it stand for?

The Baloise Group is more than just a traditional insurance company. By providing additional services we go one step further and offer optimum solutions in areas such as prevention, assistance, mobility, health, living and enterprise.

Portrait Gert De Winter

Your Local Guide

Gert De Winter

joined Baloise in 2004 and has held the position of Group CEO since 2016.


Tell us something about your obligation to customers.

We actively support our customers by providing services that go beyond a traditional insurance policy. We know that the needs of society with regard to security, safety and service are changing in the digital age. In a world full of complexity we offer the simplicity that is needed. Customers value our transparent products, our straightforward processes and the way that it's so easy to interact with us. We provide an impeccable level of service, in which everything always centres around the customer. Through our new Simply Safe strategy we want to become the trusted choice for people who want to feel simply safe.

What role do employees have to play in this?

The Baloise employees are at the heart of our unique services. There are around 7,300 of them across Europe and they all focus on the needs of our customers. To help them do this, we encourage them to think and act as entrepreneurs. We nurture a corporate culture that is characterised by innovation, courage and agility.

And what is your responsibility towards shareholders?

We feel that we have an obligation to our shareholders to remain an attractive long-term investment. Our new strategic ambitions are based on our excellent track record over the past decade: as well as a forward-looking system of capital management and risk management, we have one of the most profitable non-life portfolios in Europe, a strong position in core markets and cutting-edge IT systems and digital processes.

The journey continues


The organisation structure of the Baloise Group.

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Key figures

The most important key figures of the Baloise Group.

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Purpose, history and economic importance of insurance in Europe.

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